Weeks 3 & 4: Content Creation & Social Media Mastery
Week 3 Key Focus: Content brainstorming, Creation systems, Quality vs. quantity, Content calendars Week 4 Key Focus: Platform psychology, TikTok/Instagram strategies, Viral content, Engagement tactics
Sample Week 3 Task: The 5×5 Brainstorming Method – Create 5 broad topics related to your niche, then brainstorm 5 specific content ideas under each. Example: If your niche is study tips, topics might be “Note-taking, Time management, Exam prep, Organization, Motivation.”
Sample Week 4 Task: Platform-Specific Content Adaptation – Take one core idea and adapt it for different platforms: TikTok (entertainment focus, trending sounds), Instagram (visual storytelling, carousel posts), YouTube (in-depth tutorials).
Sample Framework: Content Ecosystem Planning
- Core Idea:
- TikTok Version:
- Instagram Version:
- YouTube Version:
- Email Newsletter Angle:
Sample Weekly Schedule: Content Calendar Template
- Monday: Content planning session
- Wednesday: Content creation day
- Friday: Content publishing + engagement
- Sunday: Analytics review + next week prep