Weeks 1 & 2: Foundation Building – Goals, Mindset & Brand Identity
Week 1 Key Focus: Setting SMART goals, Growth mindset, Time management, Ethical guidelines Week 2 Key Focus: Personal brand, Target audience, Visual branding, Platform consistency
Sample Week 1 Task: Define Your Why – Write a short paragraph about why you want to explore internet marketing. What excites you about it? Defining your “why” will keep you motivated when challenges arise.
Sample Week 2 Task: Create Your Brand Identity Matrix – Use the “Core + Flex” model: identify 2-3 unchanging core traits (curious, helpful, organized), then 1-2 flexible elements that can evolve (specific niche, visual style).
Sample Template: Personal Brand Foundation
- Brand Name:
- Core Values (3):
- Target Audience:
- Brand Voice:
- Visual Style:
Sample Reflection: How do your goals from Week 1 align with the brand identity you created in Week 2? Do they support each other or do adjustments need to be made?